Instagram Reel · Views
10,606 views · 99.6% non-followers
A single reel engineered for discovery — almost entirely new audience reach.
Portfolio
Strategy, Content & Results
A curated look at case studies, brand content, and creative work — the strategy, systems, and execution behind recent brand growth projects.
Featured Case Study
Driving Non-Follower Reach with Strategic Instagram Reels
Platform: Instagram · Content Type: Reels · Industry: Skincare / Lifestyle (DTC)
The Problem
The brand was posting consistently but without strategy — undefined messaging, weak hooks, and content that wasn't optimised for discovery beyond existing followers. Growth was inconsistent and unpredictable.
My Approach
- · Designed reels specifically for non-follower reach
- · Reworked structure: hook → value → retention
- · Simplified messaging to one clear idea per reel
- · Optimised visuals, pacing, and captions for discovery
The Results
10,606
Views (Reel 1) — 99.6% from non-followers
2,350
Views (Reel 2) — 99.3% from non-followers
Reels don't perform because of luck or trends. They perform because of clarity, structure, and intent.
Case Study · Account Turnaround
From Declining Account to 232K Impressions
A full account turnaround — taking an X (Twitter) profile from across-the-board decline to triple-digit growth across every metric that matters.
BeforeAcross-the-board decline
AfterGrowth across every metric
Impressions
50.3K232K
+361%
Engagement Rate
0.8%5.6%
+600%
Engagements
42913K
+2,931%
Profile Visits
831.6K
+1,828%
The Problem
Every metric on the account was red — impressions down 87%, engagement down 84%, profile visits down 97%. Posting was happening, but without strategy, structure, or audience clarity.
My Approach
- · Repositioned the account around one clear audience and message
- · Built a daily posting system — hooks, replies, and threads with intent
- · Engineered content for shareability and reply-driven reach
- · Tracked weekly to double down on what converted
Platform Analytics
Pulled Straight from the Source
Raw analytics from LinkedIn, TikTok, X, Instagram, and more — unedited screenshots from accounts I've grown. The numbers speak for themselves.
28-Day Growth
17,185 views · +554%
Engagement +736% · Net followers +317% in a single month.
TikTok · Weekly Report
Views surged +49,600%
9 posts · 2K views · 167 likes in one week from the previous.
X (Twitter) · 28 Days
11.7K impressions · +62%
Engagement rate 6.4% (+225%) · 760 engagements (+427%) · 328 likes (+382%).
Instagram · Views
8,351 views · +70.9% viewers
86.2% reached from non-followers — content engineered for discovery.
Instagram · 30 Days
7,068 views · +269.3% viewers
70.1% non-follower reach · Reels driving 74.5% of total views.
Previous 28 Days
15,485 views · +242%
Engagement +512% · Net followers +38% — compounding month over month.
LinkedIn · Single Post
4,046 impressions · 2,244 reached
27 new followers · 159 reactions · 141 comments from one post.
LinkedIn · Single Post
1,445 impressions · 681 reached
8 new followers · 112 reactions · 127 comments.
LinkedIn · Single Post
950 impressions · 557 reached
5 profile viewers · 2 new followers from one post.
Instagram · Snapshot
2.2K views · 760 accounts reached
Both metrics trending up — proof that small accounts can compound fast.
Analytics
Real Numbers from Real Posts
Individual post analytics pulled straight from the platform — proof that strategic content compounds into measurable reach and engagement.
Single Post Performance
- Impressions
- 2,786
- Engagements
- 40
- Profile Visits
- 16
Post Performance
- Impressions
- 16,672
- Engagements
- 233
- Profile Visits
- 184
Post Performance
- Impressions
- 17,559
- Engagements
- 299
- Detail Expands
- 20
Post Performance
- Impressions
- 5,752
- Engagements
- 105
- Profile Visits
- 5
Case Studies
Strategy in Action Across Industries
Brand Strategy
Brand Strategy Showcase
An in-depth look at the strategy, content systems, and execution behind a recent brand growth project.
Open case studyReal Estate · LinkedIn
LinkedIn-Led Content Strategy for Realtors
A lead-ready LinkedIn content system that attracts buyers and sellers — without cold DMs.
Open case studyTravel · Community Growth
Growing Your Travel Geek
A community-first platform growth and sales-positioning strategy for a travel brand.
Open case studyContent
Brand UGC Videos
Design
Carousel Designs
Educational and brand carousels designed for engagement, saves, and shareability.
Editing
Video Editing
Collaborations
Brands I've Worked With
